BMW logo over a black BMW convertible parked outside a French country house
Client
BMW
Category
Corp & Brand storytelling

BMW Lifestyle Series: Capturing French Rugby Icons

For BMW's Rugby World Cup campaign, 8020 Films created a lifestyle series bringing French Rugby icons to life through intimate portraits.

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Video production in Paris and across France

Business Challenge: Create content that resonated with rugby fans and lifestyle enthusiasts, capturing the essence of each personality across various locations in France.

Value Delivered: We deployed three-person crews across France producing high-quality lifestyle videos, intimate interviews, and candid photos of rugby icons like Jerome Fillol.

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