Dyson Live: Corrale™ Hair Straightener Launch
Dyson 45-minute live shopping experience produced by 8020 Films, broadcast on Darty.com - leading French consumer electronics retailer.
Business Challenge: Dyson and their marketing partner approached us with the innovative concept of live streaming a QVC-style shopping experience to launch their new product, the Dyson Corrale™ hair straightener. The event was to be presented by two fashion influencers.
Value Delivered: Our team successfully executed a 45-minute live shopping experience, broadcasted on Darty.com. This project was a testament to 8020 Films' ability to manage complex international projects seamlessly with the client and producer in the UK, the director in Brussels, remote live audio and video editing back in the UK, and the camera crew in France.
